Many companies, especially those who are going to grow their business on the Internet, wish to advertise at higher rates. These days you have more options to get your ad noticed at a lower cost. You can use banner ads and pop-up ads. Both of these techniques are quite suitable for increasing website traffic. Some online marketers like Google, believe that banner ads are better than pop ups. But both these methods are good for increasing search engine traffic. Here we’ll explore the pros and cons of each and why it is better to be cautious while using either.
Advantages Of Having A Banner Ad On Your Site
The first benefit of having a banner ad on your site is that you can promote products or services that interests you rather than ones that they know about. This makes your audience see your product as an interesting one. People are easily attracted to things that interest them. Most people tend to click on something if it looks interesting. The same thing happens with advertisements. If you have many banners on your site then it will make them attractive enough. Also, you can make several banner ad sizes in the same page. This way, a user doesn’t go back and look for another page. Another thing that attracts users to websites is the variety of banners you have on there. It can be anything from images to videos to GIFs. By using this tool, you can easily increase the number of visitors coming to your website.
Advantages Of Using A Pop-Up Video Ad In Your Site
The next advantage of using a popup video ad is that they do not need any effort. Just put on some music and call to action buttons on your pages. When someone clicks on the button, they will move to the next page to continue reading more content. They may even keep browsing. After seeing the ad, most users would want to click on the button again. As far as using graphics are concerned, you don’t need too much of them. All such ads are available on mobile phones and tablets at cheaper rate than other platforms. Since no extra efforts are required, this technique also stands out among the others.
Contrary, creating banner ad is time consuming. Creating banners takes a lot of resources that could’ve been used by other activities around your customers’ needs. Plus, every time you publish a new banner ad, you’ll have to spend money on designing the ads. Besides, when we consider the fact that you might never be able to target all the browsers all of which are available via desktop computers, you’ve got to spend on buying domain name. So, if you get a chance to invest in a nice domain name name, you’re likely to save a lot of money.
Now, if you are looking for an affordable service then there isn’t a clear winner as far as advertising is concerned. While banner ads are quite popular as far as their cost is concerned and offer quick results, the use of pop-ups is still preferred over others. Though users sometimes complain about long loading times as well as difficulty in navigating through the browser. However, if you have some relevant knowledge of how your customers behave on various devices, you are likely to have an edge over others. So, try using a combination of both to attract and retain your customer’s attention!
Disadvantages Of Using Banner Ads On Your Site
This brings us to the disadvantage of using banners, which is that it requires regular updates. Unless you manage to create a catchy slogan for the ad you might have troubles getting new eyes on your messages. Therefore, this could possibly lead to losing leads. Although people like clicking on ads but it costs us a ton of money to display them throughout our sites. It can take time to generate good-quality traffic. There is also a possibility of having issues related to low-quality traffic. Because most ads require some sort of payment, people who click on advertisements will face problems once their accounts are blocked or banned. To avoid this problem, you will have to pay to host the advertisement on your site.
As far as pop-ups are concerned, their performance is questionable. Sometimes these ads can even result in redirecting users off from your site. Users can be easily lured into clicking on these pop-ups instead of visiting your site. Thus, it becomes important to use different tools to ensure maximum visibility. The biggest drawback of using a pop-up ad is its size. Every single character of text or image has to fit within the width of the screen. This reduces the speed of scrolling down and also increases load time on the site. Hence, a smaller font has to be used to improve the overall quality of the ads. If something goes wrong then users can easily leave your ads behind in favor of those ones who are more appealing.
Conclusion
Banners and pop-ups are the two best ways to increase web traffic. Even though these two approaches come with certain disadvantages, they both work towards improving your site’s ranking. Each one comes with its own advantages as well as a few disadvantages. One should carefully evaluate what type of ads he wants to employ before going ahead with such strategies.